So…? brings sass into every girl’s life by offering a beautifully unique range of quality fragrances, at purse-friendly prices. Each scent in the range is inspired by individuality & the latest fashion trends, and ranges from the rich & bold to the sweet, fruity & floral.
With over 30 irresistible scents to choose from, each developed by some of the best names in the perfumery industry, there’s a So…? to fit your every style, mood and occasion.
So, get inspired and discover your perfect So…? fragrance match here.

Multi-award winners and present in more than 30 countries over 5 different continents (& growing!), So…? has become something of a cult beauty favourite worldwide.
To find out if So…? is available in your country, please drop us an email at: contact@sofragrance.com